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I'm Danny!

I help entrepreneurs create freedom through business.

In the last 16 years as an online business expert...

I've served 130,000+ students

I've helped my clients earn over $100 Million in revenue

And I did all of this working just 4 hours a day

Freedom is achieved in 3 steps

It’s not about chasing every shiny strategy.

It’s about mastering three pillars that compound into lasting success

Funnels

01

Frameworks

02

Flywheels

03

Put them together and you don’t just get a business that works.

You get a business that works for you.

HERE'S THE TRUTH

Your online business doesn’t have to be grand or complex to be positively life changing.

I’ve helped hundreds of entrepreneurs grow their business successfully… but it didn’t start that way

(take a “trip down memory lane” with me to see exactly how a happy accident helped me to abandon the mindset of just do more and “strike gold” saying yes to less)

Image

From the desk of Danny Clarke (just kidding, I'm sat on my sofa cuddling my dog Bonnie and drinking a caramel coffee latté)

I've been self employed for a looong time now. Almost two decades in fact. But, it was in 2014 when I first started to take seriously how I could create a better life for myself and my family.

Over the years, I've heard "gurus" explain this in lots of different ways:

Time freedom.

Leverage.

Passive income.

But in reality, what most folks want - including me - is a decent work-life balance. To enjoy work (without working crazy hours), to spend time with family and friends, to have time for hobbies, time to relax and enough time to deal with life admin.

And for me, this journey began sat in a hot tub with my wife, enjoying our honeymoon skiing in Mégeve, France.

At the time, I was a Managing Director for a Mortgage Brokerage working crazy hours. My days were spent completing client paperwork, submitting mortgage applications and chasing up lenders for an update.

In the Evening, I would be out of the house 3-4 times a week meeting clients to review their mortgage products, sell the odd bit of insurance and try desperately not to fall asleep on the long, tedious drive homes.

I was working a lot... but I justified it all because I was making good money. And being in my mid twenties, I wasn't worried when my Dad would tell me "Be careful Son, you're burning the candle at both ends".

I was all in. I convinced myself, after reading lots of books by Gary Vaynerchuck and Grant Cardone (don't judge me, I was young and worked in sales) that I loved my life and I loved the hustle.

But deep down, I was miserable.

My wife was also working crazy hours building her Bridal Agency. Throw in two young kids, a new marriage and we were desperate for a better way. We knew we could not continue to keep on doing things as we were.

Something had to change.

So we threw ourselves in to learning new, exciting and "better" ways to earn money and still be able to enjoy life.

We started new companies, we made changes to existing companies (for a while I became the "Travelling mortgage Guy". Side note - compliance hated me. Ha!). We dabbled at network marketing, affiliate marketing, Christmas markets, tattoo lip transfers, feather hair extensions, a marketing agency and much much more...

In fact, I swear to God this is true, I googled "How to make money online" and found a system for betting online playing roulette. Starting with just £1 I kept doubling my money all the way up to £4,000. I then lost 10 times in a row. 10 times! So my pot had reduced down to just under £3,000. I cashed out and never gambled again, it was far too scary for me.

But our curiosity eventually paid off.

After two years of trying everything and anything to improve our work-life balance, it turned out we had learned many valuable skills. Especially how to make money online and building a personal brand. And funnily enough, there was a lot of people who wanted to learn more about what we had done and how we had done it.

We by no means were the smartest people to build an online business. There were already gazillionaires online showing people the "secret to success" and how to "crack the code" to making astronomical money with next to no effort. But, we ignored those folks, stuck to what we knew, and started helping people who asked for our help.

So that's what we did.

We launched a coaching business called "The Free Life with Dan & Liz".

The idea was simple.

In order to create leverage, so we did not exchange our time for money, we would build a membership, and share everything we knew to our members. And even better, all the clever, smart folks we had meant along the way, we would invite them to share their knowledge too.

We were genuinely helping people.

We had a product that people adored.

We could scale the business model in the future.

And, most importantly, it would allow us the freedom to travel the world as a family of 5.

But, genuinely... behind the scenes it was a 💩 show

Whilst my wife and 3 kids were living their best life. I was gripped by fear of everything falling apart. A mixture of imposter syndrome, a genuine lack of knowledge on what I was doing and for the first time in my life earning "life changing" money, I spent more time worrying about things then actually doing things.

And the only thing I believed would fix everything was to work more.

If I worked harder I could help more people.

If I worked harder I could earn more money.

If I worked harder I could figure out what I'm doing.

If I worked harder I could have more time in the future.

If I worked harder I could... [insert a million different reasons]

Not only was this belief hardwired in to me. But everywhere I looked for help only reinforced this belief system.

I was following all the famous internet marketing gurus and doing everything they told me to:

hosting free trainings

creating lead magnets

writing valuable “how to…” posts

taking sales calls

posting in other people’s FB groups

putting together free email courses (remember those?!)

Here’s me in my office doing one of my daily free trainings at 10pm. Craziness!

I was spending my entire day doing “more stuff” for my audience. And as a result…I was up till 2am on a regular basis, just trying to hit deadlines and finish projects for my paying clients.

I was burnt out, fed up and ready to quit.

My evenings were spent secretly searching the internet, trying to find a cheap house to rent and job sites to find a simple 9-5 job that would pay a decent wage so I could give up all of the stress and pressure. This was not freedom.

I had stopped believing it was possible to live the life of my dreams.

It got so bad, I wrote a letter for my wife telling her I was ready to quit.

And just as I was about to give the letter to her and finally share with her that I had hit rockbottom, I saw a post on social media offering the chance to book a Strategy Call with a wonderful lady called Tina who I held in huge regard.

Usually to work with her would cost upward of $20,000 but on this day she was offering calls for just $300.

I don't know why but something told me... this is it.

It is no exaggeration to say that one call transformed my life. Tina taught me the value in doing less. In fact, out conversation went something like this:

Tina: "How much money did you earn last month?"

Me: "£15k"

Tina: "And what do you want to earn next month?"

Me: "I don't know. £30k?"

Tina: "And how do you expect to earn twice as much money?"

Me: "I'm not sure. Work twice as hard?"

Tina: "And is that sustainable for you to keep doing that?"

Me: "Probably not"

But the problem was, I didn't know what I didn't know.

How the heck do you work less and earn more?

Because I had bought so many courses promising to show me how to make £187,916 in 3 minutes following this 3 step system. And none of them actually taught me anything.

They all said I needed to create a vision board and manifest harder. Hmm.


Or, join a pyramid scheme. Double hmm.

Or, required me to spend $30,000 to join a high level mastermind and spend 3 nights in Utah at a Cowboy ranch with 7 figure entrepreneurs. Triple hmm.


But this call was different because Tina asked me:


“How can you earn the same amount of money next month but work half as much?”


Ohh, that’s interesting.


And so we spent the next 20 minutes or so mapping out what that would like.

To be honest, it was pretty easy to do.

Because my mind was challenged to think of a creative solution, as opposed to following the normal programming I had since childhood.


Just work harder.

So the following month passed and I achieved my goal. I earned £15k but reduced my working hours from 12-14 hours a day down to a regular 7 hours.

The month after, I challenged myself to reduce my working hours by half again. But, to keep earning the same monthly figure of £15k.


And wouldn’t you know it.


I did it again.


In fact, I got so good at it, over a six month period I got my business down to just one hour a day.


And here’s the funny thing.


My income went up.

I’d been stuck at those £15k months for a loooong time.


But here I was six months later, working just one hour a day and earning double, sometimes triple, what I was before.

At the time, i didn't realise what I was building.


I called it working smarter.

I called is systems.

I called it strategy.

I called it alignment.

I called it a freedom lifestyle.


What it actually was called... a framework.


And there was something my frameworks did that no one else's did.

The more sales I got, the more leads and following I got.

The more sales I got, the more leads and following I got.

The more sales I got, the more leads and following I got.

I had created a growth loop.

A method which can be applied to every framework ever created to amplify your results.

And this ^^

This was (and still is) my secret sauce.


And so, in the last 5 years, I have committed to mastering the art of frameworks.


So whether it is:

AIDA – Found in Breakthrough Advertising by Eugene Schwartz, countless sales books.

SPIN Selling – Neil Rackham’s book SPIN Selling.

Challenger Sale – The Challenger Sale by Matthew Dixon & Brent Adamson.

MEDDIC – Enterprise sales qualification model, widely taught in B2B sales orgs.

BANT – IBM’s sales qualification framework, still taught globally.

STP Model – From marketing academics (Segmentation, Targeting, Positioning).

4Ps of Marketing – Jerome McCarthy (Basic Marketing, 1960).

Jobs To Be Done (JTBD) – Clay Christensen’s Competing Against Luck.

Hook Model – Nir Eyal’s Hooked.

StoryBrand – Donald Miller’s Building a StoryBrand.

Golden Circle – Simon Sinek’s Start With Why.

Pirate Metrics (AARRR) – Dave McClure, startup/growth circles.

Flywheel Model – Jim Collins’ Good to Great flywheel concept.

RACE Framework – From Smart Insights (Dave Chaffey).

Or just popular systems known in the industry:

PAS (Problem–Agitate–Solution) – Very widely taught in copywriting circles (Dan Kennedy, copywriting courses)

BAB (Before–After–Bridge) – Popularised by Russel Brunson.

FAB (Features–Advantages–Benefits) – Classic sales training model

I have binge watched, read, used, applied and taught them all.

And now, I want to invite you in to my inner circle.

Because frameworks have allowed me to create an incredible life over the past decade, for me, my family and my clients...

  • I was able to earn enough money to fully retire from a successful 10 year career in financial services as a Financial Advisor in just a few months.

  • I travelled around the world non-stop for 11 months with my wife and 3 children. We spent time skiing in the French Alps, hiking in the mountains of Bali and swimming with turtles in Australia.

  • I was personally asked by Eric Worre to speak at the first ever Social Media Summit in Las Vegas, Nevada in front of a worldwide audience of 80,000 digital entrepreneurs

  • I've spoke on stages around the world, including Dallas, New York, London and Sydney in front of tens of thousands of people.

  • I built one of the UK's largest digital membership for entrepreneurs with more than 12,000 members without spending a single penny on ads!

  • That allowed me in 2020 to buy my dream home in the countryside and in the same month purchase my dream car, a brand new Landrover Discovery.

  • Launched one of the UK's largest Saas Agencies in 2020 with over 1,000 paying customers using our all-in-one marketing platform Easy Peasy Funnels.

And even better, I have helped thousands of people all around the world.

  • My clients have generated hundreds of millions of dollars in revenue. In fact, the number got so big we stopped keeping count years ago.

  • Over 19,000 entrepreneurs have completed our digital training courses and coaching programs.

  • More than 137,000 digital entrepreneurs have purchased a digital product from our digital companies in the last decade.

  • We have had world class speakers like Jack Canfield, Brian Tracy, Dan Meredith, Phil M. Jones, Rob Sperry and Frazer Brookes speak at our Virtual and in-person Summits.

But those aren’t the stats that matter. (I'm really just sharing them here so you can see the real power of frameworks.)

What really matters is that… I can help you, through the power of frameworks, to earn more income & achieve more freedom.

My mission is to help multi-passionate entrepreneurs build predictable six figure businesses without sacrificing freedom. If that’s your mission too, join me inside the Six Figure Framework.

HELLO FREEDOM

I’m Danny Clarke, multi-passionate entrepreneur, and the creator of Hello Freedom. I've helped 130,000+ entrepreneurs, how to simplify, systemise, and sell with ease. This is your shortcut to freedom - say hi.

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